A snowclone is “a type of cliché and phrasal template originally defined as ‘a multi-use, customizable, instantly recognizable, time-worn, quoted or misquoted phrase or sentence that can be used in an entirely open array of different variants.'”
An example of a snowclone is “X is the new Y” where you can replace X and Y with different words such as “Grey is the new black.”
Yesterday, I was eating phở at a Vietnamese restaurant when I happened to see an example of a famous snowclone which was written in the Vietnamese language.
One of the waitresses was wearing a t-shirt with the phrase “Có Phở?” on it, which is a snowclone of the “Got Milk?” phrase from the drink milk campaign. Now, where can I purchase one of these t-shirts?